disadvantages of whatsapp business account

To give customers additional peace of mind about their privacy and data, WhatsApp features end-to-end encryption on all messaging even the social platform itself cannot read or decrypt any shared content between a business and a customer.

The business also knows the customer is the real deal, thanks to WhatsApp’s built-in two-factor authentication. When customers opt-in to WhatsApp-based comms with a brand, they know they’re talking with a genuine company, not an imposter. For instance, WhatsApp verifies all business account details before activation. Better still, companies can judge how well their personalization strategies are performing as WhatsApp provides reliable data about message delivery and all-important read rates.Įnterprise-level security forms a vital pillar of the WhatsApp Business API. For instance, enterprises can personaliz e message content to each consumer with attributes such as their name, their purchase history, and their location including country and city. Consumers now expect to be able to effortlessly connect and chat with live agents to source the products, services, and customer experiences they want.Īlso bear in mind that 80% of self-classified ‘frequent shoppers’ will only shop with brands that personalize their experiences, another expectation that WhatsApp Business is specifically designed to address.

This is vital in a world where conversational commerce is fast becoming the norm.

While WhatsApp is ideal for practical customer servicing such as delivering notifications and alerts, its real strength lies in its ability to let brands easily engage in two-way interactions in real-time. The WhatsApp Business API offers four advantages for helping enterprise service the customer from the top of the funnel to the bottom - and beyond:

Disadvantages of whatsapp business account